ANDREA OCHOA
AS SEEN IN
AVANT-GARDE
BRAND ELEVATION AND CREATIVE LEADERSHIP
BEYOND YOUR OWN STANDARD. THE NEXT LEVEL ISN’T MORE CREATIVITY, IT’S CREATIVE AUTHORITY.
Andrea is a creative powerhouse with over a decade of experience shaping global luxury brands. A former Global Brand Manager, she worked with iconic brands such as Calvin Klein, Victoria’s Secret, and Carolina Herrera, bringing innovative vision to the forefront.
Her creative edge is shaped by a background in Fashion Marketing at Parsons, giving her the ability to craft culture-defining campaigns with editorial precision.
Today, she helps high-level leaders, visionaries, and brands of influence embody their creative genius by offering cutting-edge creative direction and a rare global perspective to brand building.
Recognized for her unique gift in translating vision into creative authority, she blends deep industry knowledge and creative intuition. She is sought out for crafting immersive, multi-sensorial brands where a distinct point of view becomes cultural impact.
NO VISION IS EVER TOO MUCH. THE BIGGER THE BETTER.
TESTIMONIALS
OFFERINGS
ICON EDIT
COUTURE CREATIVE DIRECTION AND GLOBAL BRAND BUILDING
For elite leaders evolving their personal brand into a global lifestyle brand. You have visibility and success. What you’re building now is scale beyond yourself.
SUPREME
BRAND ELEVATION AND VISUAL IDENTITY REFINEMENT
For visionary leaders who’ve outgrown a brand that no longer reflects their leadership, depth, or taste. Your vision is shaped into a cohesive and elevated identity. One that reflects who you’ve become and attracts the caliber of clients and opportunities you’re ready for next.
GENIE
ALA CARTE CREATIVE LEADERSHIP
Tap into Andrea’s creative intelligence with high-impact experiences, on demand. For trailblazers who desire clarity, direction, or a creative unlock, fast.
SELECTED WORK
MEL WELLS
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MEL WELLS |
ICON EDIT
Brand Elevation, Campaign Launch Support, Creative Direction, Editorial Photoshoots
SIMONE
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SIMONE |
ICON EDIT
Brand Elevation, Campaign Launch Support, Creative Direction, Editorial Photoshoots, Social Media Curation
CASSANDRA
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CASSANDRA |
ICON EDIT
Brand Elevation, Creative Direction, Editorial Photoshoots, Social Media Curation
BARBARA SHILOVA
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BARBARA SHILOVA |
PHOTOSHOOT Test Campaign
BRIDGET
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BRIDGET |
ICON EDIT
Brand Elevation, Creative Direction, Editorial Photoshoots, Social Media Curation
PRODUCT WORK
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PRODUCT WORK |
HI, I’M ANDREA
Creative Director, Visual Strategy Expert, Creative Leadership Mentor
Andrea guides visionary brands and leaders in reinventing their creative brand voice through radical self-expression, multi-sensorial experiences, and cinematic visuals that reflect a boundary-breaking essence.
Now based in Italy, Andrea brings a refined and rare global eye shaped by years working inside the luxury world and an unconventional decision to pursue a deeper creative and spiritual path that supports positive impact. After traveling the world with her husband, teaching breathwork, and immersing herself in self-development work, she returned to branding with a distinctly evolved perspective. She merges her experience with her new realizations, redefining branding. One that fuses a deeply embodied understanding of human emotion and intuitive storytelling with creative strategy.
She sees artistry as a spiritual way of being and creativity as a catalyst for cultural evolution.
Her mission is to liberate self-expression, inspire grounded authenticity, and guide leaders to unlock their creative blueprint and translate it into visual worlds that shift culture, not follow it.
She studied Fashion Marketing at Parsons School of Design and has over 10 years of experience of Global Marketing working with brands such as L’Oréal, Calvin Klein, Victoria’s Secret, and Carolina Herrera. Her work has been featured in The New York Times, WWD, and Vogue.
Frequently Asked Questions
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I work with women entrepreneurs, female founders, visionaries, and feminine leaders of influence, building women-led brands, personal brands, and businesses with cultural ambition. My clients are established and ready to elevate their creative direction, brand identity, and visual authority.
This work is designed for founders and leaders seeking refinement, distinction, and long-term brand relevance in both US and European markets.
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This is unlike anything you have experienced before, This is not a formula. It is a refined, intuitive, and highly personal creative
My work is shaped by over 12 years of brand development experience in the beauty industry, combined with a background in fashion and an editorial eye. This brings an editorial, culturally attuned eye rather than a purely commercial one.
9 years of deep spiritual practice, self-development and creative intuition also guide the process. Strategy is informed not only by market insight, but by a deep ability to sense what wants to emerge next for your brand.
The result is brand world-building, creative direction, and visual identity that feels innovative, embodied, elevated, and culturally resonant.partnership.
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I offer luxury and editorial creative direction, branding, and brand world-building for women-led brands and founders.
Services include visual identity design, branding, social media content creation, editorial and brand photoshoots, website design, launch support, and brand messaging and positioning.
Each service is curated to support high-level growth, visibility, and cultural relevance across digital and physical touchpoints.
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We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.
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Getting started begins with a conversation so I can get to know you and your buisness better. We value human connection.
You can apply or inquire by clicking to explore whether we are aligned.
From there, we assess your current brand, vision, and where you are expanding next. This ensures the creative direction, branding, and visual strategy are approached with clarity and intention from the start.
I work with a limited number of clients at a time to preserve depth, focus, and creative integrity. If we move forward, we define the scope together and craft a bespoke creative experience aligned with your goals, timeline, and level of support required.
This process is designed to feel considered, elevated, and deeply collaborative.
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This work is for established women entrepreneurs and founders who are entering a new phase of expansion, repositioning, or leadership.
If your brand no longer reflects your authority, depth, or evolution, this work is designed for you.
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Yes. Creative direction and branding are integrated into one cohesive process. This ensures your visual identity, messaging, and brand expression feel aligned, elevated, and intentional across platforms.
This approach is especially valuable for founders operating across international markets, where clarity and cohesion are essential.
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Yes. I provide editorial and brand photoshoots as well as website design for founders and women-led brands. These services ensure your brand presence feels refined, immersive, and consistent across online and visual channels. Check out our services menu for all the details.
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Yes. I support launches and campaigns through creative direction, brand world-building, concept design, brand positioning, visual storytelling, and messaging. This ensures your work lands with clarity, distinction, and impact in both the US and EU markets.
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Creative direction operates at a different level.
Creative direction is the leadership of the vision itself. It defines what should be created, why it should exist, and how everything connects before anything is designed.
As a creative director, I don’t just execute assets. I shape the concept, narrative, visual language, and emotional tone that guide every designer, photographer, developer, or marketing team involved.
Creative direction answers questions like:
• What world is this brand building?
• What should people feel before they understand?
• How does this brand express authority, depth, and cultural relevance?
• How do all touchpoints stay coherent as the brand expands?Designers and agencies may be part of the process, but creative direction leads the process. It ensures the brand is not just visually polished, but strategically intentional, emotionally resonant, and culturally positioned.
This is why creative direction is especially valuable for founders and leaders at scale. It protects the integrity of the vision as the brand grows, evolves, and moves across platforms, teams, and markets.

